
In An Industry Defined By Mergers, Takeovers And Shutdowns, What Makes Rediffusion Stand Tall?
“When the history of Indian advertising is written, it will be divided into two parts—one, before Rediffusion, and one, after,” says Mohammed Khan. Before Rediffusion, agencies used to be “fat cat” — overstaffed, inefficient. Rediffusion, in contrast, was …